Multilevel marketing firms sell their products by turning consumers into sales professionals instead of trying to sell through established retail outlets. In this way, multilevel marketing gives ...

A business plan describes what your company does. This written document states your company's operational and financial goals for the future and how it proposes to meet them. A business model ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. When someone says, “MSP,” most think “IT.” This instinctive ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence (AI) is more than just a tech trend—it’s a transformative force that ...

Accumulating data into a database to drive marketing decisions is not a single-step process, but rather an ongoing commitment. The B2B customer is a tough person to market to. They prefer to be left ...

Opinions expressed by Entrepreneur contributors are their own. In an era of caution, companies need to invest in marketing efforts that lead to a direct payoff and don’t require more than they can ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Hair and skin care brand Rodan and Fields on Monday announced changes to its business model, according to a company press release. The company will move away from a multi-level direct selling model ...

DÉKUPLE REPORTS SUSTAINED GROWTH AND CONFIRMS THE STRENGTH OF ITS INTEGRATED MODEL OVER THE FIRST NINE MONTHS OF 2025, DRIVEN BY DIGITAL MARKETING AND INTERNATIONAL EXPANSION_____ Net sales: €175.1m ...