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A SWOT analysis is a strategic planning technique that requires a company (or similar entity) to identify its strengths, weaknesses, opportunities, and threats.
What is SWOT Analysis? SWOT stands for S trengths, W eaknesses, O pportunities, and T hreats. A SWOT analysis is a framework to help assess and understand the internal and external forces that may create opportunities or risks for an organization. Strengths and weaknesses are internal factors.
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
SWOT analysis is a technique developed at Stanford in the 1970s, frequently used in strategic planning. SWOT is an acronym for S trengths, W eaknesses, O pportunities, and T hreats and is a structured planning method that evaluates those four elements of an organization, project or business venture.
What is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location.